Every leader needs specific set of skills for him to spearhead the
implementation of plans and goals of an organization. Roland Deiser of the
Drucker School at Claremont Graduate University and Sylvain Newton from GE
interestingly wrote about the skills that leader must possess. These skills
should be used effectively in enhancing employee engagement among
organizations. The six dimensions that Deiser and Newton wrote are: producer,
distributor, recipient, adviser, architect, and analyst.
Producer
A leader that is well versed in the field of social media can
effectively deal with producing compelling and authentic content for his
readers. Through the unique ability of conveying thoughts and persuading other
people, the leader can effectively enhance and give emphasis about the value of
employee engagement among the working class. The message can be spread through
blogs and videos that are most visited by people.
Distributor
The flow of information in an organization can be from the inside or
outside. By being a good distributor of information you can help create and
co-create information among your employees. There are accompanying duties of
being a distributor and it will include the responsibility of informing your
employees on what is going on inside and outside the organization. You can also
help your employees express their views and co-create information based on new
insights. This will greatly enhance the result of an effective effort when employee engagement survey companies
conduct their study.
Recipient
Leaders have the responsibility to know what is going on in their
environment. They should be well updated on matters that will affect the organization.
It will help when they have a ready access to information and when they can
easily give their views or comments on such matters.
Adviser
The use of the social media in promoting organization’s activities is
valuable. This is why you need to be a good advocate on the usefulness of the
social media in achieving your goals. Do the responsibility of advising,
enabling, and supporting the social media literacy among your organization’s
members. Be a catalyst of change and a great innovator of new resources that
you can utilize in performing better business strategies. This would enhance
employees’ abilities and learning and will reflect on employee exit survey.
Architect
As a leader, you have the responsibility to structure the good standing
of the social media in your organization. You must structure it for openness,
sensitivity, and accountability. The social media is a public avenue where you
can express your views or promote your welfare. This would require you to have
the accountability for everything that you express in the social
media. Balancing openness and accountability is a good point to consider when
dealing with the social media.
Analyst
Leaders should be well updated with the latest trends and innovations
in technology in the social media. It is expected that by the year 2020 there
will already be 50 billion devices connected to the internet. You should also
learn how to experiment new methods on employee engagement from using the
social media. Business performance
consulting will greatly help you when you have to consider the wide
influence of social media use in your organization’s success.